A
AWEFYT TECHNOLOGY
Join the waitlist
A
Cover photo — runner's legs and running shoes on stone steps
Awefyt Technology Private Limited

Every step, understood.

Smart insoles that coach you to run better and injury-free.

Join the waitlist How it works
awefytrun.com
Photos are illustrative stock photos — not Awefyt product photos.
01 • WHY IT MATTERS

Runners get injured, and nobody can see why.

1
Running injuries are very common among recreational runners, and most come from form and load problems that can't be seen by the naked eye.
2
Professional gait and pressure analysis is available only in big-city labs and sports clinics, and it's expensive.
3
Existing smart insoles and foot sensors are priced for Western markets or elite athletes.
4
Physiotherapists have no affordable, objective data to track a patient's recovery between visits.
5
India's running community is growing fast (city marathons, run clubs, fitness apps), but tools haven't kept up.
37–56%
Yearly incidence of running injuries for the average recreational runner.
Source: van Mechelen W. "Running injuries: a review of the epidemiological literature." Sports Medicine 1992; 14(5): 320–335.
Note: a 1992 review — a range, not a current precise rate.
Dusk silhouette photo of runners on a road Dusk silhouette photo of runners on a road • Illustrative stock photo — not Awefyt product photo.
02 • THE SOLUTION

Awefyt Insole: a lab in your shoe.

✔ A thin, comfortable insole with pressure and motion sensors that connects to your phone.
✔ Measures how you land, push off, and balance load on every step.
✔ Gives plain-language coaching in English and Hindi, plus injury-risk alerts.
✔ Gives physios a dashboard with objective before/after data.
✔ Priced for Indian users.
Running shoe pair photo beside sensor concepts Shoe-pair photo • Illustrative stock photo — not Awefyt product photo.
Dark phone mockup showing foot-pressure heatmap in red, orange, yellow, and green, labelled AWEFYT APP — CONCEPT Live foot-pressure heatmap: Red (high), Orange, Yellow, Green (low).
Light insole outline with brown sensor dots, labelled INSOLE — CONCEPT Insole sensor layout: Force-sensitive resistors, BLE module & 6-axis IMU.
Shoe integration view Slip-in fit: Replaces factory insole seamlessly inside any running shoe.
Mockups are concepts until a prototype exists — replace with real screenshots after the first prototype.
03 • PRODUCT

One product, three offerings.

Hardware

Awefyt Insole

For runners, fitness users

Sensor insole pair with a 5 to 7 day battery.

Subscription

Awefyt App

For runners

Live pressure map, post-run report, trends, drills, AI coach.

B2B SaaS

Awefyt Clinic

For physios and clinics

Patient dashboard, progress reports, exportable data.

Key metrics tracked: Cadence • Foot strike type • Ground contact time • Pressure distribution • Left–right asymmetry • Fatigue trend • Impact load.
04 • HOW IT WORKS

From footstep to feedback in 4 steps.

STEP 01

Wear

Slip the insole into your running shoe.

→
STEP 02

Run

Sensors capture pressure and motion on every step.

→
STEP 03

Sync

Data goes to the phone via Bluetooth.

→
STEP 04

Improve

The app shows your report, flags risks, and suggests drills.

Track-start photo band
App screens shown are concept mockups until the app exists. • Illustrative stock photo — not Awefyt product photo.
05 • TECHNOLOGY

Hardware, AI, and cloud working together.

Sensors
Force-sensitive resistors, 6-axis IMU, Bluetooth Low Energy chip, flexible PCB, rechargeable battery.
App
Mobile app: [Flutter / React Native / native — choose yours].
AI models
Foot strike classification, fatigue and asymmetry detection, injury-risk scoring — trained on time-series sensor data.
Coaching + Cloud
LLM coaching layer in plain English and Hindi. GPU cloud for model training, with NVIDIA NIM and NeMo for the coaching layer (planned via NVIDIA Inception).
Security
Encrypted storage, consent-based data use, built for DPDP Act compliance.
Do not claim an NVIDIA partnership until Inception membership is confirmed. Say "building on NVIDIA's AI stack" or "applying to NVIDIA Inception."
06 • PRICING

Simple, India-first pricing

Hardware margin plus recurring revenue.

Planned pricing
Insole hardware
₹3,999 to ₹5,999

Per pair. Sensor insole pair with flexible PCB and 5 to 7 day battery.

One-time purchase
Premium app subscription
₹199 to ₹399

Per month (free basic tier). Live heatmaps, trends, audio AI coaching in English & Hindi.

Recurring subscription
Clinic plan
₹1,500 to ₹3,000

Per month per clinic. Multi-patient dashboard, rehab metrics, exportable reports.

Recurring B2B SaaS
Partnerships
Custom

Shoe brands, orthotics makers, marathon training programs, sports academies.

Enterprise integration
Recurring vs one-time: app + clinic subscriptions recur; hardware is one-time.
White-and-orange shoe-pair photo — Financials-slide shoe photo reused in Pricing White-and-orange shoe-pair photo (deck financials slide) • Illustrative stock photo — not Awefyt product photo.
07 • FOR CLINICS

Awefyt Clinic

A dashboard for physios and clinics with objective before/after data, patient progress reports and exportable data, so recovery can be tracked between visits.

✔

Objective Gait Metrics Between Visits

Quantify ground contact symmetry, pronation tendencies, and heel-to-forefoot loading while patients run outside the clinic.

✔

Exportable Clinical Reports

Generate clean PDF and CSV rehabilitation summaries to demonstrate clear before/after treatment outcomes.

AWEFYT CLINIC • PATIENT REHAB DASHBOARD
B2B SAAS PREVIEW
1.2%
L/R Asymmetry
224 ms
Contact Time
-18%
Impact Load
PATIENT: ANANYA S. (REHAB WEEK 4)
Plantar load shifting evenly towards forefoot during toe-off. Arch loading variance reduced to safe clinical threshold. Ready for distance progression.
Concept dashboard representation for physiotherapy & sports-medicine practices.
08 • COMPETITION

Premium tools exist. Affordable, India-ready ones don't.

Feature Awefyt Foot pods / watches Smart insoles (global) Pro lab systems
Pressure data ✔ ✘ ✔ ✔
Affordable for India ✔ Medium ✘ ✘
Physio dashboard ✔ ✘ Limited ✔
Hindi coaching ✔ ✘ ✘ ✘
Everyday use ✔ ✔ ✔ ✘
Verify competitor columns against current products before presenting — features and pricing change. Named comparators to research: Stryd, Garmin, Moticon.
Moat: low-cost hardware • a growing proprietary dataset of Indian gait patterns • clinic relationships.
Aerial track-runners photo beside comparison table Aerial track-runners photo • Illustrative stock photo — not Awefyt product photo.
09 • COMMUNITY & RUN CLUBS

Built with and for India's growing running community.

India's running community is expanding rapidly across city marathons, urban run clubs, and fitness academies. Urban runners aged 22 to 45 who already track runs on smartwatches now need deeper, actionable biomechanical coaching.

Awefyt bridges the gap between consumer fitness wearables and expensive clinical gait laboratories — making injury-free running accessible to every runner and run club.

City Marathons Urban Run Clubs Physio Clinics Sports Academies
Marathon crowd photo Marathon crowd photo • Illustrative stock photo — not Awefyt product photo.
10 • TEAM

The people building Awefyt.

SN

Suresh Narayanan

Director • [Role — to confirm]

[2–3 lines: background, experience — to confirm]

UG

Uday Anant Gujar

Director • [Role — to confirm]

[Background — to confirm]

KM

Krunal Mehta

Developer

[Background / stack — to confirm]

Hiring: Embedded hardware engineer, ML engineer, mobile developer. • Advisor: physiotherapist advisor [name — to confirm]. • Add LinkedIn links and photos when available — monogram tiles used here, no stock faces presented as team members.
11 • WHAT'S COMING

From prototype to market in 12 months.

Gate Timeline Deliverables
Proof of concept Months 1 to 3 Dev-board prototype, basic app, 10 testers.
Validated prototype Months 4 to 7 Flexible PCB insole, 50 runners, physio comparison.
Pilot batch Months 8 to 12 200 to 500 pairs through a contract manufacturer, first paying clinics.
Scale Year 2 Retail and clinic channels, v2 hardware, next stage.
What "done" means at each gate:
Proof of concept = dev-board prototype + basic app working across 10 testers' runs. Validated = flexible-PCB insole + 50 runners + a physio comparison against a clinic reference. Pilot = 200–500 pairs from a contract manufacturer, first paying clinics, and tester feedback fed into v2. No launch before the WPC, BIS and DPDP checks are complete.
join NVIDIA Inception (Month 2) • complete WPC, BIS, and DPDP compliance checks before launch • launch the Hindi AI coach.
Runner-on-steps photo (runner in teal leggings) Runner-on-steps photo (runner in teal leggings) • Illustrative stock photo — not Awefyt product photo.
12 • FAQ

Frequently Asked Questions

5 to 7 days per the product specification.
Slip the insole into your running shoe; data syncs to your phone via Bluetooth.
Cadence, foot strike type, ground contact time, pressure distribution, left–right asymmetry, fatigue trend, impact load.
Yes, plain-language coaching in English and Hindi, plus injury-risk alerts.
Yes, Awefyt Clinic: patient dashboard, progress reports, exportable data.
13 • CONTACT & WAITLIST

Let's build the future of running together.

Colourful sneakers photo on left half of contact section Colourful sneakers photo • Illustrative stock photo — not Awefyt product photo.
Company
Awefyt Technology Private Limited
Website
awefytrun.com
Direct Emails
[email protected]
[email protected]
[email protected] (Developer)
Contact Number
+91 7310957219
Registered Address
D601 Ridhi Siddhi Complex, Unnat Nagar Rd 2, Goregaon West, Mumbai, Maharashtra 400104
Social Handles
[Instagram / LinkedIn / X handles — to confirm]
Corporate Identification Number (CIN)
U28199MH2023PTC408093
Thanks — you're on the waitlist
We will reach out when the first pilot batch becomes available.
Thanks — we'll be in touch
Our clinic partnerships team will reach out with pilot dashboard access details.